Location
Item price label: On item or package. Shelf label: On shelf edge or fixture. Decide from the operational consequence of that difference, then test it on the actual label and workflow.
Item labels and shelf labels have different update cycles, removal needs and customer-facing readability requirements.
Item labels and shelf labels have different update cycles, removal needs and customer-facing readability requirements.
| Decision factor | Item price label | Shelf label |
|---|---|---|
| Location | On item or package | On shelf edge or fixture |
| Update cycle | Product-specific | Frequent promotional updates possible |
| Adhesive | Matched to packaging | Matched to shelf system |
| Data | SKU and price | SKU, price and planogram details |
Item price label: On item or package. Shelf label: On shelf edge or fixture. Decide from the operational consequence of that difference, then test it on the actual label and workflow.
Item price label: Product-specific. Shelf label: Frequent promotional updates possible. Decide from the operational consequence of that difference, then test it on the actual label and workflow.
Item price label: Matched to packaging. Shelf label: Matched to shelf system. Decide from the operational consequence of that difference, then test it on the actual label and workflow.
Item price label: SKU and price. Shelf label: SKU, price and planogram details. Decide from the operational consequence of that difference, then test it on the actual label and workflow.
Neither option should be selected from a single specification. Confirm the required label life, substrate, scanner, handling exposure and supply workflow before approving Item price label or Shelf label.
Use the selection tools to frame the printer class, resolution and material system before testing a shortlist.
Open selection toolsUse these current manufacturer references to confirm regional model suffixes, interfaces, options and supported supplies.
Compare the actual label width, required image life, daily volume, connectivity, media capacity and the exact orderable configuration. A family name alone is not a purchasing specification.
Print and scan the production label using the actual media, barcode, application temperature and handling conditions. Confirm manufacturer documentation and local support before buying.