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Direct Thermal vs Thermal Transfer

FeatureDirect ThermalThermal Transfer
Ribbon RequiredNoYes
Image LifeShorter; sensitive to heat and UVLonger with suitable ribbon and media
Best ApplicationsShipping, receipts and short-life labelsProduct, asset and durable labels
Media OptionsDirect thermal mediaPaper and synthetic media
SuppliesDirect thermal labelsLabels plus ribbon
Outdoor UseLimitedPossible with tested synthetic construction
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Shipping label on an e-commerce parcelShipping and E-commerce Inventory labels on warehouse shelvingWarehouse and Inventory Durable labels on packaged productsProduct Labeling Retail price label beside a POS terminalRetail and POS Freezer label on a frosted food containerFrozen and Cold Storage Chemical-resistant label on an outdoor industrial drumOutdoor and Chemical Exposure

Before You Buy a Thermal Label Printer

WRequired
print width
VDaily
print volume
DPIPrint
resolution
DLabel
durability
CConnectivity
$Label and
ribbon cost
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Thermal Label
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A practical checklist covering print width, resolution, daily volume, label durability, connectivity and supply cost.

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